BECOME
UNCOMMON.

Recruit. Coach. Excel.

All of your leadership problems - solved with one hire.

Uncommon Teams Have Uncommon Leaders.

Our clients have taken our playbook—a fusion of special operations precision and business acumen—and rapidly transformed average teams into exceptional ones.

Whether through 1:1 coaching or hiring elite leaders, we equip you with the tools and guidance necessary to dominate in business.

Executive Search

Leverage our executive search service to identify and recruit top-tier leaders who align with your organization's unique culture and goals.

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1:1 and Team Coaching

Go beyond a curriculum-based approach and experience a tailored path to high performance.

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Offsites and Retreats

Step into an immersive environment where leadership, health, and strategic planning converge.

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Tailored Workshops

Dive into workshops where military precision meets business strategy, designed to elevate your leadership from managing to inspiring.

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Elite Leadership. Proven Under Pressure.

At Uncommon Elite, we specialize in connecting businesses with extraordinary leaders who have excelled in the most demanding environments.

Here are just a few examples of recent candidates we've placed—each bringing a proven track record of leadership, resilience, and strategic insight.

Military
U.S. Navy SEAL
Education
MBA from MIT Sloan School of Management
Recent Role
Associate/Engagement Manager at McKinsey & Company, leading multimillion-dollar strategy and transformation projects.
Military
U.S. Army Special Forces Senior Weapons Sergeant, led stabilization projects with $500M budgets and advised on economic development in Syria.
Education
MBA and Master of Arts in Economic Development from Vanderbilt University.
Recent Role
Senior Consultant, leading strategy and due diligence projects.
Military
U.S. Navy F/A-18 Pilot, led combat missions and large teams
Education
MBA from The Wharton School, MS in Applied Economics from Johns Hopkins, BS in Commerce from the University of Virginia.
Recent Role
Investment Banking Associate, Director of Operations
Military
U.S. Navy SEAL
Education
MBA from MIT Sloan School of Management
Recent Role
President of $25M+ residential and commercial services business.

Elite Leadership. Proven Under Pressure.

At Uncommon Elite, we specialize in connecting businesses with extraordinary leaders who have excelled in the most demanding environments.

Here are just a few examples of recent candidates we've placed—each bringing a proven track record of leadership, resilience, and strategic insight.

U.S. Navy SEAL
MBA from MIT Sloan School of Management
Associate/Engagement Manager at McKinsey & Company, leading multimillion-dollar strategy and transformation projects.
U.S. Navy SEAL
MBA from MIT Sloan School of Management
President of $25M+ residential and commercial services business.
U.S. Army Special Forces Senior Weapons Sergeant, led stabilization projects with $500M budgets and advised on economic development in Syria.
MBA and Master of Arts in Economic Development from Vanderbilt University.
Senior Consultant, leading strategy and due diligence projects.
U.S. Navy F/A-18 Pilot, led combat missions and large teams
MBA from The Wharton School, MS in Applied Economics from Johns Hopkins, BS in Commerce from the University of Virginia.
Investment Banking Associate, Director of Operations

Meet Your Coach.

Serving in the riskiest environments in the world before transitioning into running business teams.

Christian served as a 160th Night Stalker, the most elite helicopter pilots in the world.  He led his team through several discreet, direct action contingency missions all over the world.

Christian went on to lead and scale privately held businesses using a blend of frameworks such as EOS, Scaling Up, and Pinnacle before being asked to coach other driven entrepreneurs and teams.

160th Nightstalker Aviator
Coached/Advised 40+ Business Leaders

Christian Ruf

Uncommon Results.

Discover how our unique approach—blending elite military precision with business strategy—has empowered individuals and teams to achieve extraordinary results.

Alex Lathery

@AlexLathery

The coaching with Christian at Uncommon Elite has been fantastic. Holds me accountable, helps me simplify, and his approach to expectation setting and clarity has changed the way I run my business in the best way.

Zach

Working with Christian has changed my life. Christian’s coaching has helped me clarify my thinking, arrange priorities, and ultimately make progress on my most important – and vexing – challenges. For me, this was finally addressing long-running health issues I had been ignoring but have limited my progress in every other area of my life. I am now a better husband and father, more productive at work, and the happiest I can remember.

Christian is thoughtful and compassionate but brooks no nonsense. A great combination for anyone looking to really identify and overcome the obstacles keeping them from achieving their goals. I am incredibly grateful for the opportunity to work with Christian.

Mark Edler

@BoilerPlateCPA

Working with Christian and Uncommon Elite has been a transformative experience for myself and my business. The coaching methods they use have helped me create clarity, take action on what's important, and approach every day with a growth mindset. I've exercised more consistently than any time in my professional career, taken strides to be more intentional with my time with friends and family, and started making real progress on building teams and systems for my CPA firm. I can't recommend Uncommon Elite enough for growth oriented entrepreneurs.

Yannick

Working with Christian has been a transformative experience. He's supportive, responsive and a fantastic resource. He has an exceptional ability to navigate a broad spectrum of challenges from work, personal relationships and physical fitness. At the same time, he has a deep expertise and knowledge that ensures the advice he provides is both specific and actionable.

Christian has a deep understanding of personal and team dynamics, and our sessions are enlightening and immensely practical. I'm unequivocally a better husband, father, leader and professional because of Christian's coaching.

Zac

Since working with Christian I have gained more discipline and structure in my business. He has helped and continues to help me stay on track and focus on my goals with a clear vision and execution. He puts your success and concerns first and checks in to make sure you’re staying the course and always reiterates that he’s always available to bounce ideas off of anytime or day.

If you’re ready to make a change and grab your business by the horns, don’t miss this opportunity to sign up with one of the best coaching programs.