About us

An Uncommon Approach.

We bring the expertise of former Special Operators to the world of business coaching. We have all served at the highest levels of the military and grown businesses in a meaningful way. Our team is made of individuals from the Green Berets, SEALs, Delta Force, Rangers, and TF 160.

Our Mission
Make Uncommon Leaders.

And Through Them, Better Families, Teams, And Businesses.

We Build Leaders By Instilling a Special Operations Mindset.

Tenacity

Will you stop pushing the wall and, instead, find a way around it?

Integrity

What choices do you make when no one is there?

Urgency

Do you have the bias for action to FITFO?

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Meet Your Coaches.

We served in the riskiest environments in the world before transitioning into running business teams.

Christian served as a 160th Night Stalker, the most elite helicopter pilots in the world.  He led his team through several discreet, direct action contingency missions all over the world.

Christian went on to lead and scale privately held businesses using a blend of frameworks such as EOS, Scaling Up, and Pinnacle before being asked to coach other driven entrepreneurs and teams.

160th Nightstalker Aviator
Coached/Advised 40+ Business Leaders
EOS/Scaling Up/Pinnacle implementer
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Christian Ruf

Brian Gleason

Brian spent 16 years as a Navy SEAL officer, having planned and led over 200 combat operations as the Ground Force Commander, in some of the most unforgiving and austere regions in the world.  

Brian went on to lead operations in the Private Equity space, helping executive teams rapidly turn around distressed businesses.  He holds a Master’s Degree in Astronautical Engineering and believes the key to unlimited potential is mental discipline.

Navy SEAL Officer
Operations Lead
Extensive Manufacturing Experience
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Start Your Mission.

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Uncommon Results.

Discover how our unique coaching approach has empowered individuals and teams to achieve exceptional results. Read their inspiring journeys.

Alex Lathery

@AlexLathery

The coaching with Christian at Uncommon Elite has been fantastic. Holds me accountable, helps me simplify, and his approach to expectation setting and clarity has changed the way I run my business in the best way.

Zach

Working with Christian has changed my life. Christian’s coaching has helped me clarify my thinking, arrange priorities, and ultimately make progress on my most important – and vexing – challenges. For me, this was finally addressing long-running health issues I had been ignoring but have limited my progress in every other area of my life. I am now a better husband and father, more productive at work, and the happiest I can remember.

Christian is thoughtful and compassionate but brooks no nonsense. A great combination for anyone looking to really identify and overcome the obstacles keeping them from achieving their goals. I am incredibly grateful for the opportunity to work with Christian.

Mark Edler

@BoilerPlateCPA

Working with Christian and Uncommon Elite has been a transformative experience for myself and my business. The coaching methods they use have helped me create clarity, take action on what's important, and approach every day with a growth mindset. I've exercised more consistently than any time in my professional career, taken strides to be more intentional with my time with friends and family, and started making real progress on building teams and systems for my CPA firm. I can't recommend Uncommon Elite enough for growth oriented entrepreneurs.

Yannick

Working with Christian has been a transformative experience. He's supportive, responsive and a fantastic resource. He has an exceptional ability to navigate a broad spectrum of challenges from work, personal relationships and physical fitness. At the same time, he has a deep expertise and knowledge that ensures the advice he provides is both specific and actionable.

Christian has a deep understanding of personal and team dynamics, and our sessions are enlightening and immensely practical. I'm unequivocally a better husband, father, leader and professional because of Christian's coaching.

Zac

Since working with Christian I have gained more discipline and structure in my business. He has helped and continues to help me stay on track and focus on my goals with a clear vision and execution. He puts your success and concerns first and checks in to make sure you’re staying the course and always reiterates that he’s always available to bounce ideas off of anytime or day.

If you’re ready to make a change and grab your business by the horns, don’t miss this opportunity to sign up with one of the best coaching programs.